Brief: 
Create a Hellmann’s branded device, publication or service that addresses the issue of food wastage. Your design should be a response to a point in the supply chain where food is often wasted – this could be in the home, such as leftover food that’s overlooked or left behind when people go on holiday, or in restaurants or stores, when over-ordered or expired goods get binned.

Choose either the home, the store, or the restaurant as the focus for your solution. Think about Hellmann’s standpoint, “We’re on the side of food”, and consider how it positions the brand as a champion of the goodness of food, and how this furthers its narrative around sustainability. No-one wants to waste food, but we still do.

Why? Dig deep to identify where and how Hellmann’s could intervene to make a
meaningful difference.

Who is it For?
Consumers or businesses who want to save money and reduce their environmental 
impact by not throwing good food away. 

Problem Overview: 
Food waste has always been a problem and it's due to a wide variety of reasons.Through our research, we found that the number one cause of food waste is forgetfulness and the lack of food knowledge. There has been many times where people has overcooked for a meal then proceed to stored them in the fridge but end up forgetting about them. There has also been times where we assume that if it looks bad, it's probably not good to eat. With these two causes, more and more food waste are ending up in landfill which produces more greenhouse gases than we need. 

The Mobile Application: 
Tub-Aware is a mobile app that is paired with a Tupperware to allow people from various lifestyle to use on a daily basis for food storage purposes. Our app is designed to encourage and remind people of their food inside their Tupperware and that it's safe and fresh to eat through the data that is logged into the app. Our app is designed to cater to everybody regardless of their lifestyle because we believe in the common denominator, food. We want to make it easier for people to eat their food so that no food would be wasted. 



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